Amazon music podcasts5/30/2023 ![]() ![]() “This medium has been around for 15-plus years now, and there hasn’t been a lot of progress in the way that discovery works for podcasts. The soundbites, which will be available for a “couple hundred podcasts” at launch, are editorially curated by a team at Amazon Music, according to the streamer’s head of podcasts, Todd Pringle. Publishers who still want advertising on Amazon Music can continue to distribute their podcasts on the platform with ads.Īdditional updates rolling out on Tuesday include a podcast preview feature, which will give users an audio soundbite of a show to help them determine what podcasts to listen to. To entice publishers to forgo advertising on Amazon Music, participating publishers are receiving compensation to provide their shows without ads on the streaming service, according to Sargent. “ past two years since the podcast service launched as part of Amazon Music, there’s been an interest in really offering an enhanced audio benefit for Prime members, and that’s exactly what we’ve been working towards and what we’re launching.” “Audio was never really a front and center benefit, even though we’ve had a Prime tier on Amazon Music for a while,” Wondery CEO Jen Sargent said in an interview with THR, pointing to how consumers typically associate Prime memberships with online shopping and, more recently, streaming entertainment. (As of September, 39.3 percent of podcast listening takes place on Apple Podcasts while 26.6 percent takes place on Spotify, according to the hosting platform Buzzsprout Amazon Music accounts for 0.7 percent.) ![]() We continue to invest in music, and today’s launch signals a further investment in entertainment, and a continued evolution of our service as a premiere destination for music and culture,” said Malhotra.Spotify Strikes Creator Video Deal With Jellysmack (Exclusive)Ĭoming two years after Amazon added podcasts to Amazon Music, the push toward an ad-free podcast experience for Prime members may help Amazon Music attract new and existing podcast listeners who want to avoid ads on other platforms like Spotify, where having a subscription still means listening to ads on podcasts. The launch of podcasts on Amazon Prime Music follows a demand from the listener for a streaming service that will make it easy for them to access the latest podcasts, to easily pick up listening where they left off, and discover new shows, and we’re doing just that. We have the opportunity to accelerate the growth of podcasts and bring them to even more customers. “We think now is a perfect time to launch. It is expected to be valued at ₹17.62 crore by 2023, at a CAGR growth rate of 34.5 per cent. As per a KPMG report, India is the third-largest podcast-listening market across the globe. ![]() The launch comes at a time when podcasts are increasingly becoming a popular audio offering in India. ![]() Starting today, our service will evolve from a place to listen to 70 million songs, ad-free into an immersive destination of music, content, culture, and community.” Third largest podcast Sahas Malhotra, Director, Amazon Prime Music, India said, “We are thrilled to launch Podcasts with a myriad of locally and globally popular podcasts on Amazon Prime Music. With Amazon Prime Music’s visual apps on mobile and web, it will offer curated recommendations across top categories, popular podcasts charts, and access to trailers on show pages to users. It will enable unlimited offline downloads, and hands-free Alexa listening experience with podcasts on the Amazon Prime Music app for users. Amazon Prime Music will also bring exclusive internationally acclaimed content to Indian customers. ![]()
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